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Weitzl, Measuring Electronic Word-of-Mouth Effectiveness.

Weitzl, Measuring Electronic Word-of-Mouth Effectiveness.

Weitzl, W.: Measuring Electronic Word-of-Mouth Effectiveness. Developing and Applying the eWOM Trust Scale. Wiesbaden, Springer, 2017. xviii, 375 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped.

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