van de Sand, User Experience Is Brand Experience.
van de Sand, User Experience Is Brand Experience.
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van de Sand, Felix/Frison, Anna-Katharina/Zotz, Pamela/Riener, Andreas/Holl, Katharina: User Experience Is Brand Experience. The Psychology Behind Successful Digital Products and Services. Cham, Springer International Publishing, 2020. 16 x 24 cm. XXII, 171 S. XXII, 171 p. 59 illus., 58 illus. in color. (Management for Professionals).
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