Krey, Back to the future: Using marketing basics to provide customer value.
Krey, Back to the future: Using marketing basics to provide customer value.
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Krey, nina; P. Rossi (Eds.): Back to the future: Using marketing basics to provide customer value. proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Cham, Springer, 2018. 23.5 cm x 15.5 cm. XL, 816 p. Hardcover. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Developments in marketing science: Proceedings of the Academy of Marketing Science.
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